Case studies · done with Services · Measurement
+12.5%incremental sales lift, 44% above another CTV platformGeoLift + MMM · two premium CTV environments compared
What we found
HBO Max drove a 12.5% incremental sales lift against 8.7% for the other platform — 44% stronger, at over 95% confidence.
Method
- 01
The question: does premium Connected TV sell anything, or only raise awareness?
- 02
We ran GeoLift experiments measuring HBO Max against another major CTV platform on incremental sales.
- 03
We fed both results into the marketing-mix model, so CTV is now planned on measured lift.
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