Case studies · done with EPYC · Profit Optimization
+38%sales growth, at higher marginProfit Optimization · real-time SKU margin fed to the platforms
What we found
During Buen Fin 2024, sales grew 38% and profitability improved substantially alongside them. The bidding learned which products generated profitable growth, not just conversion volume.
Method
- 01
We calculated margin per SKU in real time, so the value of a sale reflected contribution rather than price.
- 02
We sent those profit values to the media platforms as the conversion signal.
- 03
We restructured the campaigns so the algorithms optimized toward profitable sales instead of revenue volume.
Run this test on your own account.
Start on EPYC →The growth operating system for your media: plan, run, measure, and improve every campaign from one place. Take it for a spin, on us.The platformBook a call →We run the models, design the experiments, and, if you want, your media too. You get the results. Thirty minutes with someone who does the work, not someone who sells it.The platform, humans included