Case studies · done with Services · Measurement
+9.96%incremental orders from adding branding, 96% confidenceGeo-lift · performance nationwide, branding added in treatment states
What we found
Adding branding produced 9.96% more orders at 96% confidence. Upper-funnel spend on TikTok has a measurable e-commerce effect for this retailer, and now has a number attached to it.
Source: TikTok Marketing Science Mexico, GeoLift and Brand.
Method
- 01
TikTok performance campaigns stayed on nationwide. The question: does adding a Video Views branding layer sell anything beyond always-on performance?
- 02
We ran branding only in selected treatment states; control states continued with performance alone.
- 03
We compared treatment and control with GeoLift to isolate the orders that branding produced.
Run this test on your own account.
Start on EPYC →The growth operating system for your media: plan, run, measure, and improve every campaign from one place. Take it for a spin, on us.The platformBook a call →We run the models, design the experiments, and, if you want, your media too. You get the results. Thirty minutes with someone who does the work, not someone who sells it.The platform, humans included