Entropy

Feeds

Stops ads for products you do not have.

EPYC · 03 Grow · by Entropy

Feeds: a Merchant Center catalog synced as an input source, with in-stock, out-of-stock, error and disabled filters.

Screens from EPYC. Demo and anonymized accounts.

What it does

  1. 01

    Catalog ingest from XML, Magento, Shopify, or Merchant Center; clean outputs to Google, Meta, and TikTok with the templates already built.

  2. 02

    Rewrites raw HTML descriptions into what Shopping and social actually want, per output.

  3. 03

    Daily checks: is the SKU in stock, is it in the right category, is a phantom product spending money?

Why it exists

Built because a product that sold out kept spending in dynamic campaigns.

The science behind it

The measurement sits under the platform: geo-lifts with a holdout, models calibrated on them, guardrails written in code. Read the method.

Also in stage 03