EPYC · 03 Grow · by Entropy
Screens from EPYC. Demo and anonymized accounts.
What it does
- 01
Classifies every ad — production style, promotion, emotional hook, product vs lifestyle vs testimonial — and adds your own tags: audiences, categories, generations.
- 02
Scores each creative as a closer, an engager, or an underperformer, using Meta's metrics and the ones we compute on top, like hook rate.
- 03
Writes the brief: what performed above account average, what you are not testing, and what to ask your agency for next.
Why it exists
Built after Meta started killing creatives before they had a chance. Someone had to see what the algorithm sees.
The science behind it
The measurement sits under the platform: geo-lifts with a holdout, models calibrated on them, guardrails written in code. Read the method.