EPYC · 02 Plan · by Entropy
What it does
- 01
Budget distribution across campaigns and accounts, driven by marginal return rather than last month's split.
- 02
Moves that come with the expected effect and the confidence behind it.
- 03
Works from Forecast and from the experiments you have run, so the allocation is evidence, not habit.
Why it exists
Built because 'same as last month, plus ten percent' is not a plan.
The science behind it
The measurement sits under the platform: geo-lifts with a holdout, models calibrated on them, guardrails written in code. Read the method.