EPYC · 02 Plan · by Entropy
Screens from EPYC. Demo and anonymized accounts.
What it does
- 01
Hourly pacing against your own history — a safe zone learned from how each campaign actually spends by hour.
- 02
Alerts by email or text when a campaign runs away, and an automatic pause when it runs far enough.
- 03
A rule that covers every campaign in the account, so a new one is watched from the first hour, whoever created it.
Why it exists
Born from a single overspend that cost three million pesos. It was never going to happen twice.
The science behind it
The measurement sits under the platform: geo-lifts with a holdout, models calibrated on them, guardrails written in code. Read the method.